Founder's Journal

Rose Water Benefits: The Complete Science-Backe...

"Rose water benefits" is one of the most-searched skincare topics on the internet, and most of what comes back is the same six-bullet list copied across hundreds of beauty blogs....

Rose Water for Acne: The Anti-Inflammatory Mech...

There's a particular flavor of skincare marketing that pitches one ingredient as the whole solution to acne. Tea tree oil cures everything. Sulfur cures everything. Rose water cures everything. None...

How to Use Rose Water as a Toner: A Practical G...

Toners have had a confusing history in skincare. In the 1990s, "toner" usually meant alcohol-heavy astringent that left the skin tight and tingling — a step that was actively damaging...

Rose Water for Oily Skin: Hydration Without the...

If you have oily skin, you've probably been told for most of your life that hydration is the enemy. Strip the oil. Dry it out. Use the harshest cleanser you...

Jojoba in Traditional Herbalism: Plant Medicine...

Jojoba is a vital plant in traditional herbalism.  In the Sonoran Desert — where summer temperatures climb past 120°F, where annual rainfall measures less than ten inches, where the wind...

Is Jojoba Oil Comedogenic? A Complete Guide

The short answer: jojoba oil has a comedogenic rating of 2 on a 0–5 scale, which puts it among the lowest-comedogenic facial oils available. For most skin types, including acne-prone...