Founder's Journal

How to Use Rose Water as a Toner: A Practical G...

Toners have had a confusing history in skincare. In the 1990s, "toner" usually meant alcohol-heavy astringent that left the skin tight and tingling — a step that was actively damaging...

Rose Water for Oily Skin: Hydration Without the...

If you have oily skin, you've probably been told for most of your life that hydration is the enemy. Strip the oil. Dry it out. Use the harshest cleanser you...

Jojoba in Traditional Herbalism: Plant Medicine...

Jojoba is a vital plant in traditional herbalism.  In the Sonoran Desert — where summer temperatures climb past 120°F, where annual rainfall measures less than ten inches, where the wind...

Is Jojoba Oil Comedogenic? A Complete Guide

The short answer: jojoba oil has a comedogenic rating of 2 on a 0–5 scale, which puts it among the lowest-comedogenic facial oils available. For most skin types, including acne-prone...

Jojoba Oil vs. Grapeseed Oil: The Budget-vs.-Ba...

Grapeseed oil is one of the most affordable plant oils marketed for skincare, and for many people it's the entry point into using facial oils. Jojoba is more expensive, more...

Jojoba Oil vs. Rosehip Oil: Why You Probably Wa...

Jojoba oil and rosehip oil get framed as competitors in skincare advice, but they're actually complementary oils that do different jobs. Used together, they address different aspects of skin function....