Founder's Journal

Does Chamomile Lighten Skin? The Honest Truth B...

Search around and you'll find chamomile promoted for "skin whitening" and "lightening." We're going to be straight with you about what's real here — partly because honesty is the brand,...

Is Butylene Glycol Natural or Synthetic? Where ...

Butylene glycol is synthetic — it’s made in a lab, not squeezed from a plant. For a brand built on botanicals, that might sound like a contradiction. It isn’t, and...

Is Butylene Glycol Safe During Pregnancy?

When you’re pregnant, every ingredient gets re-examined — and rightly so. Butylene glycol is a common humectant, and the reassuring answer is that topical use at the low concentrations found...

Is Butylene Glycol Comedogenic? Acne, Clogged P...

If you’re acne-prone, you learn to read ingredient lists defensively — and anything with “glycol” in the name can trip the alarm. It's understandable to ask "Is Butylene Glycol comedogenic?...

Is Butylene Glycol Safe for Skin? What the Rese...

Butylene glycol is safe for the vast majority of people, and it has the kind of long, boring safety record that’s actually reassuring once you understand it. But “safe” deserves...

What Is Butylene Glycol in Skincare? A Plain-En...

If you’ve read the back of almost any serum, toner, or moisturizer, you’ve seen butylene glycol — often near the top of the list, right after water. It’s one of...